Insights & Intelligence

The Data is Noisy.
Find the Gold.

Exploring the intersection of GenAI, Customer Experience, and the operational intelligence hidden in your daily conversations.

SparkCX Blog

At SparkCX, we believe the future of customer experience is not just about AI; it’s about using AI to enhance human-to-human interactions. Contact...

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In 1998, the U.S. economy was booming at $9 trillion, a little startup called Google was just emerging, and contact centers were tracking metrics...

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The Future of Conversational Intelligence in Customer Service and AI

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I spent most of the last decade working at the two largest hyper-scale cloud providers in the world: Microsoft and Amazon. “The cloud” has evolved...

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