---
title: Travel & Hospitality
description: This case study outlines how travel & hospitality can use PulseCX
---

<https://sparkcx.co/travel-hospitality#mainContent>

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Case Study: Hospitality | PulseCX

 Hospitality Case Study

# The "Loyalty Leak" in Luxury Lodging

 Client: Global Hospitality Group (400+ Properties)

## The Business Challenge

 A global hospitality group faced a 15% decline in repeat bookings despite high initial occupancy. Traditional post-stay surveys (NPS) returned "Neutral" results, failing to explain why loyalty members were defecting. The group needed to solve the digital-to-physical sync failure that was eroding guest trust.

## The PulseCX Discovery

The "Golden Window" Gap

 By analyzing 100% of pre-arrival and on-property interactions, PulseCX identified that 30% of mobile app "Special Requests" never reached the local front desks.

 This technical disconnect caused a massive spike in frustration during the check-in window—the **"Golden Window"** for loyalty—which traditional surveys completely missed.

 Guests were repeating requests to staff that they had already made digitally, signaling a breakdown in the premium brand promise.

## The Multi-Persona Impact

Cross-Functional Transformation

### VP of Brand & Loyalty

**Action:** Used PulseCX to identify the specific technical disconnect causing high-value guests to feel ignored upon arrival.

Result: Increased the repeat booking rate by 31% within 90 days.

### VP of Operations

**Action:** Identified that the sync was failing during peak hours (4 PM–6 PM); implemented a "Digital Request Audit" at every shift change.

Result: Reducing service recovery costs (comped meals/credits) by 70%.

### CIO & Head of AI Strategy

**Action:** Used PulseCX’s technical tagging to prove the legacy Property Management System (PMS) was the data bottleneck.

Result: Justified migration to a cloud-native PMS, reducing technology-related guest effort.

### VP of Finance / CFO

**Action:** Quantified that "Service Recovery" costs from failed digital requests were totaling $85,000 per month.

Result: Added $60,000 monthly back to the bottom line in saved recovery spend.

## The PulseCX ROI Summary

| Metric | After PulseCX (90 Days) | Before PulseCX |
| --- | --- | --- |
| Repeat Booking Rate | 29% (31% increase) | 22% |
| Service Recovery Costs | $25k / mo (70% reduction) | $85k / mo |
| Guest Sentiment Score | 8.4 / 10 | 6.8 / 10 |
| Interaction Visibility | 100% Real-Time Intelligence | 2% Sampling |

> "PulseCX revealed that 30% of mobile app requests were failing to sync with our properties, driving a 15% drop in repeat bookings. By analyzing 100% of interactions, we identified this technical disconnect where surveys failed, allowing us to resolve the friction, reduce service recovery costs by 70%, and stabilize loyalty revenue."

— VP of Brand & Loyalty

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