--- title: SparkCX Blog | Daniel Mannion description: SparkCX's blog for sharing content related to technology software --- [![](https://sparkcx.co/hubfs/Platform%20Primary%20SparkCX%20Logo%20150dpi_x30.png)](https://sparkcx.co) - Our Customers - [Case Studies](https://sparkcx.co/case-studies) - [Use Cases](https://sparkcx.co/use-cases) - [Blog](https://sparkcx.co/blog) - Resources - [Proof of Concept](https://sparkcx.co/poc) - [Privacy & Data Security](https://sparkcx.co/data-security-and-privacy-measures) - [Large Language Model Policies](https://sparkcx.co/en-us/llm) - [Glossary of Terms](https://sparkcx.co/glossary) - [Partners](https://sparkcx.co/our-partners) - [About Us](https://sparkcx.co/aboutus) - [Contact Us](https://sparkcx.co/contact) [![Request a Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/45434271/interactive-186182343715.png)](https://sparkcx.co/hs/cta/wi/redirect?encryptedPayload=AVxigLJNPK2HQYzrXJkhwysJ8L5rd2ueeWTRKeX08nfE3j2433iLZ8kQYgHx7I75Ok3HtCYXCFW0fE4Ka2Waa%2FcaM%2FRBiDDjBoTCzF8cbyWgGIH%2FlhRSHj%2BTnvYgRDR5uVd8qoQfZGgWir8lVM9iHZL%2FJXW6KwnW6sOEho8A%2BEIvDerwvU3hO%2FQjQg%3D%3D&webInteractiveContentId=186182343715&portalId=45434271) Toggle navigation Toggle navigation [![Request a Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/45434271/interactive-186182343715.png)](https://sparkcx.co/hs/cta/wi/redirect?encryptedPayload=AVxigLJNPK2HQYzrXJkhwysJ8L5rd2ueeWTRKeX08nfE3j2433iLZ8kQYgHx7I75Ok3HtCYXCFW0fE4Ka2Waa%2FcaM%2FRBiDDjBoTCzF8cbyWgGIH%2FlhRSHj%2BTnvYgRDR5uVd8qoQfZGgWir8lVM9iHZL%2FJXW6KwnW6sOEho8A%2BEIvDerwvU3hO%2FQjQg%3D%3D&webInteractiveContentId=186182343715&portalId=45434271) - Our Customers - [Case Studies](https://sparkcx.co/case-studies) - [Use Cases](https://sparkcx.co/use-cases) - [Blog](https://sparkcx.co/blog) - Resources - [Proof of Concept](https://sparkcx.co/poc) - [Privacy & Data Security](https://sparkcx.co/data-security-and-privacy-measures) - [Large Language Model Policies](https://sparkcx.co/en-us/llm) - [Glossary of Terms](https://sparkcx.co/glossary) - [Partners](https://sparkcx.co/our-partners) - [About Us](https://sparkcx.co/aboutus) - [Contact Us](https://sparkcx.co/contact) Insights & Intelligence # The Data is Noisy. Find the Gold. Exploring the intersection of GenAI, Customer Experience, and the operational intelligence hidden in your daily conversations. SparkCX Blog ## Daniel Mannion ![Daniel Mannion](https://sparkcx.co/hubfs/Dan.jpg) ### Recent Posts [![](https://sparkcx.co/hs-fs/hubfs/AI%20in%20the%20Contact%20Center.jpg?height=630&name=AI%20in%20the%20Contact%20Center.jpg)](https://sparkcx.co/blog/ai-in-the-contact-center-whats-really-happening) ## [AI in the Contact Center - What's really happening?](https://sparkcx.co/blog/ai-in-the-contact-center-whats-really-happening) March 4, 2026 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) Alright, buckle up buttercups, because we're diving headfirst into the wild, wacky world of AI in contact centers. That’s right – those helpful bots... [Read More](https://sparkcx.co/blog/ai-in-the-contact-center-whats-really-happening) [![](https://sparkcx.co/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20contact%20center%20revolutionizing%20customer%20experience%20using%20AI%20to%20enhance%20humantohuman%20interactions.jpeg?height=630&name=An%20image%20of%20a%20contact%20center%20revolutionizing%20customer%20experience%20using%20AI%20to%20enhance%20humantohuman%20interactions.jpeg)](https://sparkcx.co/blog/revolutionizing-contact-centers-sparkcxs-human-driven-approach-using-artificial-intelligence-ai) ## [How AI is Revolutionizing Contact Centers? SparkCX’s Human-Driven Approach](https://sparkcx.co/blog/revolutionizing-contact-centers-sparkcxs-human-driven-approach-using-artificial-intelligence-ai) February 23, 2026 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) At SparkCX, we believe the future of customer experience is not just about AI; it’s about using AI to enhance human-to-human interactions. Contact... [Read More](https://sparkcx.co/blog/revolutionizing-contact-centers-sparkcxs-human-driven-approach-using-artificial-intelligence-ai) [![](https://sparkcx.co/hs-fs/hubfs/AI-Generated%20Media/Images/An%20outdated%20contact%20center%20assessment%20from%201998%20being%20compared%20to%20current%20practices%20and%20the%20potential%20for%20AI%20integration.jpeg?height=630&name=An%20outdated%20contact%20center%20assessment%20from%201998%20being%20compared%20to%20current%20practices%20and%20the%20potential%20for%20AI%20integration.jpeg)](https://sparkcx.co/blog/stuck-between-the-past-and-the-future-the-contact-center-dilemma) ## [The Contact Center Dilemma: Stuck Using Outdated Metrics in the Age of AI](https://sparkcx.co/blog/stuck-between-the-past-and-the-future-the-contact-center-dilemma) February 17, 2026 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) In 1998, the U.S. economy was booming at $9 trillion, a little startup called Google was just emerging, and contact centers were tracking metrics... [Read More](https://sparkcx.co/blog/stuck-between-the-past-and-the-future-the-contact-center-dilemma) [![](https://sparkcx.co/hs-fs/hubfs/AI-Generated%20Media/Images/Proof%20of%20concept%2c%20software.jpeg?height=630&name=Proof%20of%20concept,%20software.jpeg)](https://sparkcx.co/blog/what-is-great-customer-service-a-sparkcx-point-of-view-pov) ## [What is Great Customer Service?: A SparkCX point of view (POV)](https://sparkcx.co/blog/what-is-great-customer-service-a-sparkcx-point-of-view-pov) February 10, 2026 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) When we set out to revolutionize customer experiences across all industries, we thought it was important to start by answering a simple, but... [Read More](https://sparkcx.co/blog/what-is-great-customer-service-a-sparkcx-point-of-view-pov) [![](https://sparkcx.co/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20the%20future%20of%20conversational%20intelligence%20software%2c%20highlighting%20the%20importance%20and%20evolution%20of%20the%20technology.jpeg?height=630&name=An%20image%20of%20the%20future%20of%20conversational%20intelligence%20software,%20highlighting%20the%20importance%20and%20evolution%20of%20the%20technology.jpeg)](https://sparkcx.co/blog/the-future-of-conversational-intelligence) ## [The Future of Conversational Intelligence in Customer Service and AI](https://sparkcx.co/blog/the-future-of-conversational-intelligence) February 4, 2026 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) The Future of Conversational Intelligence in Customer Service and AI [Read More](https://sparkcx.co/blog/the-future-of-conversational-intelligence) [![](https://sparkcx.co/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20cloudfilled%20sky%20with%20a%20large%20flock%20of%20migrating%20birds%20flying%20in%20formation-1.jpeg?height=630&name=An%20image%20of%20a%20cloudfilled%20sky%20with%20a%20large%20flock%20of%20migrating%20birds%20flying%20in%20formation-1.jpeg)](https://sparkcx.co/blog/migrating-to-amazon-connect-start-with-conversational-intelligence) ## [Migrating to Amazon Connect? Start with Conversational Intelligence for Better CX](https://sparkcx.co/blog/migrating-to-amazon-connect-start-with-conversational-intelligence) September 18, 2024 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) I spent most of the last decade working at the two largest hyper-scale cloud providers in the world: Microsoft and Amazon. “The cloud” has evolved... [Read More](https://sparkcx.co/blog/migrating-to-amazon-connect-start-with-conversational-intelligence) [![](https://sparkcx.co/hs-fs/hubfs/top-view-compass-notebooks.jpg?height=630&name=top-view-compass-notebooks.jpg)](https://sparkcx.co/blog/my-journey-as-a-founder) ## [My Journey as a Founder](https://sparkcx.co/blog/my-journey-as-a-founder) August 27, 2024 •[Daniel Mannion](https://sparkcx.co/blog/author/daniel-mannion) As a co-founder of a company, not a week goes by where I don't reflect on all the amazing people in my world that helped me develop my career,... 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